The information age has brought about a new medium in advertising – the Internet or as the younger generation calls it, the Interwebs. But like any other form of advertising, there are certain techniques and strategies that need to be used in order to fully maximize the effects of online marketing. The demand for such services gave rise to search engine optimization and New York SEO Companies.
But like any other form of advertising, there are good companies and there are bad ones. Some SEO firms developed over the years, gaining knowledge and experience from each client they take under their wing – these are the ones that should be trusted. On the other hand, there are those that sprung like mushrooms after a rainy day – these are the typical fly-by-night companies, pretentious SEO “experts” attracted by the industry’s high pay and lack of governing body. They usually prey on business owners that are new to the technology, so much caution is needed when dealing with these types.
This article will help business owners find the right New York SEO Companies by helping them understand what separates the good companies from the bad ones.
What Is SEO?
In order to choose great SEO firms, one must fully understand what SEO is first.
As search engine experts say, SEO is mainly a procedure by which a website gets traffic using free and natural means. There is more to SEO than this definition, but the statement above will prove to be enough for now.
So what are free or natural means? Basically, search engines have some sort of “rules” that identify which traffic generation means are natural or free, but to make things simpler, Google (and Yahoo! and Bing for that matter) do not like tactics that try to game their system. “Gaming the system” includes paying for links or using spam to increase a website’s rankings.
What Does SEO Do To a Business?
Like a double-edged sword, SEO has certain advantages and disadvantages. However, it has been proven time and time again that the benefits are actually greater than the downsides.
SEO essentially improves a business’ online visibility to people that matter. To drive home the point, here is an example: if a business is about a tree removal service located in Tampa, SEO that is properly done will develop that business’ online visibility to people who are living in Tampa AND are searching for a tree removal service. This is just one of the benefits of SEO to businesses.
On the other hand, the disadvantage of using SEO merely lies in the business owner’s choice of search engine optimization company. As mentioned earlier, there are two types of search optimization firms, and those that sprung up like mushrooms will often get a website penalized due to unnatural or outright banned link building techniques. These companies often use spam as their primary means of SEO, but pretends to be white-hat link building companies. One should take care not to fall for these people’s trickery or suffer dire consequences.
How Do Companies Perform SEO?
Basically there are 3 types of link building strategies: White Hat, Black Hat, and Grey Hat SEO. Each strategy’s usage is typically attributed to the type of search engine optimization company.
White Hat SEO is the purest link building strategy of them all and employs free and natural means to obtain organic traffic. Examples of White Hat techniques include publishing case studies and white papers, influencer outreach, and thought leadership.
Based on research, a White Hat SEO campaign starts by creation and promotion of compelling content – articles that are so creative and so informational that readers are forced to share them to their peers or even link back to their blogs. This, followed by outreach to reputable individuals in the industry as well as community interaction, infographics distribution or any other type legitimate outreach techniques available.
A website will never get penalized with White Hat SEO and this is the strategy of choice by well-known and knowledgeable agencies.
On the other side of the spectrum is Black Hat SEO which uses spammy link building techniques. Gibberish blog comments by the thousands and link injection are some of techniques that Black Hat SEOs use to rank their websites. This type only spreads garbage on the Internet and often results to poor user experience.
One typical sign that an agency is using Black Hat SEO techniques is that they promise increase in rankings within 3 weeks or some other very short period when in fact, it typically takes 6 months to rank a website on the first page of search engines.
Often shady and always dangerous, this type of technique is heavily frowned upon by the SEO community. Substantial penalties are what awaits a business that is caught doing this sort of thing. This is often the choice of spammers, hackers, and other people hoping to make a quick buck.
Lastly, Grey Hat SEO is a strategy that’s somewhere in the middle of White Hat and Black Hat SEO. These are techniques that are neither good nor bad – a grey area, one might say. Some examples include building microblogging sites for websites for the sole purpose of links. This is certainly a double-edged sword: on one side, Grey Hat SEO actually delivers faster results than White Hat SEO. On the flipside, overdoing it will get a website penalized. This type is used by SEOs on both sides of the fence.
Knowing what SEO is, its different kinds, and how companies use it will help business owners distinguish between legitimate agencies from the shady ones.
New York SEO Companies is one of the best Company in the world that's why we are confidently able to provide web design, social media optimization and blog promotion and many more services.We also offer SEO options such as e-business consulting and assistance if you need help setting up your website.